Many credit Disney animation with starting voiceovers, but this type of audio technique actually began in 1900 when Reginald Fessenden reported about the weather.
Since then, voice-over work has dominated the film industry, with the need for voice talent in the entertainment industry being obvious. But voice work has also become an increasingly popular technique for advertising and marketing across a multitude of other industries, offering content creators and marketers an outlet to deliver their message to consumers without relying solely on visuals.
A large portion of those who work in the voice-over industry do so as freelancers, offering their skills and expertise for hire on a per-project or by-the-hour basis. The benefits of hiring professional freelancers are clear, as businesses begin to experiment with new types of advertising and media and explore the unique opportunities afforded by audio mediums.
10 Statistics that Prove the Demand for Voice Over is Rising
Whether the need is to create audiobooks, TV commercials, radio ads, video games, and everything in between, the Manufacturing Directors Email Lists need for voice talent is growing. The 10 stats below will prove it.
1. Animated videos make up 33% of business advertising
According to a 2022 report by Wyzowl, as many as 86% of businesses use video as a marketing tool. A further 33% of these companies use animated videos.
If you have the budget to create a branded animated character, such as the Geico lizard, you may stand a better chance of resonating with your audience for years to come. The Geico mascot keeps people informed about car insurance, but in the digital age, that’s no longer limited to TV commercials or radio ads. Such dynamic animated characters can go beyond TV and radio to represent the company with videos on Instagram, TikTok, brand websites, and the like.
Now think back to your childhood for a minute. Is there a particular character or voice that you can remember, even now? Tony the Tiger of frosted flakes fame? How about the Trix rabbit? Since cereals are often geared toward children, the branded characters that represent them have to be larger than life to be truly memorable, and those memories last well into adulthood.
2. National radio revenues forecast to have a 6% to 8% increase
With all of our high-tech streaming, the benefits of radio may slip under our radar. According to Mark Gray, CEO of Katz Media Group, every quarter on the radio has grown since the pandemic began in early 2020. When asked about the growth of radio profits, Gray projected political radio could see $300 million in revenue.
On top of Gray’s predictions, MAGNA predicts radio ad spending will go up 6%, and Chief Economist Mark Fratrik thinks AM/FM ad revenue will see 8% growth. In real time, radio ad revenue is already up 4.7 % compared to a year ago in Australia.
3. There are about 31 billion IoT devices in homes around the world 10 Statistics that
It’s common for one person to have more than one digital smart device. In 2020, there were as many as 10 devices per household!
So what does this mean for you?
Businesses have the advantage of using several ways to connect the brand with cross-channel ads. You can take the same engaging voice-over content and tailor it for slightly different ads that fit social media, TV, radio, mobile, and so on. This approach allows you to spread your consistent brand message to your customers via multiple platforms and across all their devices.