Google EAT is a set of criteria implemented by the engine during an update to its algorithm in 2018 .
They are also found among the quality guidelines dictated by Google.
What is the purpose of this?
Is EAT a ranking signal?
How does EAT work in SEO?
How to create EAT content?
To be discovered in the following paragraphs…
What is Google EAT?
Simply put, Google EAT is a system phone number list designed to assess the relevance of content published on the web. It uses certain criteria to make this assessment.
Namely: expertise, authority, and trust. Hence the acronym EAT: for Expertise, Authority, Trust.
It is indeed on these three criteria that the Google algorithm bases itself to position the colossal number of existing pages on the Internet.
Quality content – respecting the three famous EAT criteria – is therefore essential if you hope to see a page in the first SERP .
NB Google EAT is mainly designed for so-called YMYL pages , an acronym for “ Your Money, Your Life ”.
These are pages that primarily deal with health, finance, or safety topics.
They are known to have a considerable impact on Internet users who land on them.
Targeting excellent compliance with Google’s EAT criteria should be an integral part of your content marketing strategy.
And for good reason! This allows you to effectively optimize the SEO performance of a website and offer a better user experience .
Spotlight on the 3 Google EAT criteria in SEO
1. Expertise
The idea is to highlight your expertise by offering high value-added content.
Relying on comprehensive, yet concise, texts remains the best strategy.
Obviously, it is important to combine this with optimal use of the right keywords . Not to mention the vitality of a captivating and correct style.
In text content, internal linking is any time there’s a communication breakdown essential for good SEO. This improves your website’s Google EAT SEO score.
For your information, internal linking consists of inserting – in an article – internal links (pointing to other pages of the same website).
Don’t forget to insert outgoing links as well (if possible) on reputable and authoritative sites.
It also helps in improving your site’s positioning in Google’s results pages.
2. Authority or Authority
When it comes to SEO, authority is a must! This criterion actually calls for netlinking strategies .
The primary objective?
Increase the notoriety of the website in question to promote its expertise, but also its legitimacy.
So you need to make sure you have backlinks , but that’s not all! It’s important to constantly check their quality, because backlinks from suspicious sites or sites with low added value risk having the opposite effect to the one you’re looking for.
3. Trust or Confidence
Like the last two criteria, trust business to consumer reviews must be taken very seriously.
It is of interest to both the author and the site and its content , and is even more vital for sites hosting financial transactions.
It goes hand in hand with security, and requires allowing Internet users to use it with peace of mind by reassuring them on the issue of confidentiality.
For example, being present on Trustpilot and having certified reviews are among the best strategies for gaining audience trust. But also for convincing Google.