Now that you understand these brazil whatsapp number data
tools and their purpose, let’s explore how to implement them in Landbot. This will enable you to create comprehensive, 360-degree lead generation strategies that work effectively with chatbots.
We’ll go through a real case scenario, following these essentials:
- Decide what information you will want to save and use while interacting with your customers and send it across your marketing channels, and the goal behind it to understand whether you want to add URL, UTM params, or both.
- Build the flow you want the bot to perform, introducing the variables you will add later in settings.
- Instruct the bot to manage that information in the background. This consists of two steps, depending on the type of param, you will go through both (URL params) or jump directly to the second one (UTM param):
A Real Lead Generation Example
To better understand the how does the google search engine work
entire process, let’s take a very common real-life example:
Imagine you’re hosting a webinar on the latest trends in blockchain technology and plan to launch two paid campaigns to attract attendees. The objective is to generate qualified leads for the webinar, engage with them afterward, nurture these connections, and ultimately convert these leads into paying customers.
Let’s focus first on the lead acquisition stage: You want the lead to click on your ads, register for the webinar, store their data, and understand their behavior. So, you want to launch two advertising campaigns—one on Facebook and another on Google Ads. Both campaigns feature links that direct potential leads straight to a chatbot, which serves as the landing page.
First Things First: What Information Would You Like the Bot to Manage in the Background?
To answer this question, fax list you first need to ask yourself another question: What purpose will the information you save serve?
If the answer is tracking prospects’ behavior and chatbot analytics, for example, knowing where leads come from, what you want is to add a UTM parameter.
On the other hand, if you want to personalize the experience, you’ll want to add a URL parameter.
You would want to identify the source of each lead to gather insights on which campaigns perform best and also to understand your leads’ preferred channels. You don’t need to build two bots; you just need to add the correct parameters to two different URLs that you will display on each paid campaign. In this case, you will set up UTM parameters that help track the source, medium, and campaign of each lead.
As they are brand-new leads, you also want to store as much information as possible for later nurturing campaigns. Using the information collected in these bots’ campaigns, we will add URL parameters.
Let’s set them!
