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offerstatic content with a single call to action, with no opportunity for interaction from the prospect’s perspective. This lack of engagement, which is key for qualifying leads based on real-time feedback and conversation, will probably lead tolower conversion rates and a higher number of non-converting leads.
Also, for complex products or services, landing pages for lead generation will probably fall short. If you or your client, if you happen to be a digital marketing agency or similar, have the need to offer detailed explanations about your product or service, you will find it hard to fit all the relevant information on a landing page.
High Bounce Rates and Qualification Complexity
The content limitations, what is dart: flutter’s language
apart from poor engagement, can also contribute to lots of missed opportunities. Think about it this way: imagine you only have one chance to convince someone that your product or service is exactly what they seek. You’d try to use your best argument, right? That’s also what happens with landing pages. If the content or the Call to Action you’re using does not resonate with your audience, they will probably leave without leaving any contact information.
Sometimes, the problem is not related to the content itself but to the form used to collect the contact details. Lengthy and complex forms might overwhelm your potential leads, especially if they perceive the process as time-consuming or intrusive, which might cause them to abandon the form. According to HubSpot, up to 67% of potential customers abandon forms due to excessive fields or complexity.
Lead qualification, therefore, gets complicated. Even if forms are fully complete, most of the time, you will rely on inaccurate information and superficial insights without having a clear understanding of the lead’s intent or urgency.
24/7 Availability and Higher Conversion Rates
Without any doubt, fax list
one of the most interesting chatbot functionalities is the constant availability. They can engage with potential customers every day of the year, 24/7, so you don’t need to worry about the sales team being outside of business hours, ensuring no lead is missing.
This immediate communication and follow-up, enables a more efficient qualification process. How? By asking the right questions at the right time, making sure only relevant leads that match your or your client’s criteria are transferred to the CRM and, therefore, the sales team.
The increased engagement explains why chatbots can, literally, boost conversion rates by 25% to 35%compared to landing pages, according to Drift’s report ‘State of Conversational Marketing’.