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Google Ads outage disrupts campaigns

The Google Ads outage has caused significant disruption for advertisers. who are experiencing error messages. slow response times. and unstable platform behavior. These technical issues have a major impact on campaigns where timeliness is key. such as special offers or seasonal promotions. The outage can lead to delayed optimization. reduced ad visibility. and ultimately revenue loss. It is therefore crucial for advertisers to address the situation quickly to minimize the negative impact on their marketing activities.

Google is rolling out AI-powered in-store shopping tools

Google is introducing new in-store phone number database shopping tools that use artificial intelligence. while expanding payment options. Google Lens lets users take photos of products in stores and instantly see reviews. prices. and availability. Google Maps is introducing search for specific items in nearby stores. making it easier to shop locally. Google Pay is adding virtual cards to increase payment security and expanding support for Afterpay. These innovations are aimed at improving the user experience during the holiday retail season.

Google’s website reputation abuse penalties hit major publishers

Google is updating its site reputation abuse policy to prohibit third-party abuse of content hosted by domains regardless of first-party social media as a tool to improve sales oversight. The update specifies that site reputation abuse includes publishing third-party sites that intentionally exploit the host site’s ratings to manipulate search rankings. Google will review violations on a case-by-case basis and will not accept claims of content production without further evidence. These changes target parasitic SEO practices that distort the fairness of search results.

Uploading offers to your Google Business 

GBP now accepts multi-page PDF menus . Learn how this AI-powered update simplifies uploads. increases accuracy. and improves SEO for restaurants.

Managing a restaurant’s Google Business Profile (GBP) often involves multiple steps to ensure an accurate menu is posted online. Google colombia business directory Business Profile (GBP) now offers AI-powered improvements for restaurants that greatly simplify the process of uploading menus. You can now upload previous versions that required individual photos and manual editing. This new feature not only speeds up the upload process. but also increases accuracy and helps improve SEO for restaurants. With this update. managing your Google Business Profile is easier and more efficient.

 

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