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Summary of search observations in ChatGPT Search

SearchGPT also cites pages outside the top 100 results on Bing: SearchGPT can cite web pages that are not ranked in the top 100 results on Bing. This highlights the importance of the difference between indexed. ranked content.Differences between Bing’s generative results and SearchGPT answers: There are often significant discrepancies between the answers generated by Bing and SearchGPT.

Which is worth noting

  • Multiple pages from one domain in the response: SearchGPT may list multiple pages from one domain source in its response.
  • Variability of answers for the same query: SearchGPT answers to the same. Query may vary. even when searching from the same account and from the same IP address.
  • Accuracy for specific queries: For some specific queries with limited online information. SearchGPT’s answer was more accurate than results on Google and Bing.
  • Poorer local search experience: Local search feels less quality and for some queries the result seems untrustworthy.

 

Single-source results in maps:

Some results only contain sources from one page. with the number of sources decreasing as more sources are added.

  • Links with UTM tracking parameter: When clicking on some links from SearchGPT. the parameter ?utm_source=chatgpt.com is added. This type of tracking (UTM) is key for analyzing traffic sources.
  • High Bing ranking does not mean better citation in SearchGPT: Higher Bing rankings do not necessarily mean better citation in SearchGPT. but the link to AI report data is still closer.
  • Text-focused answers: Although special database some answers may include a map or images (e.g.. for fashion and travel questions). this is not the rule.
  • Inconsistent image sources in carousels: Images in results may not appear in the list of cited sources in the sidebar.
  • Content behind a paywall: SearchGPT can also cite content that is behind a paywall.
  • Citation to a non-existent page: SearchGPT may link to a page that already returns a 404 error.
  • Better understanding of time-sensitive queries: SearchGPT has a better understanding of time-sensitive queries than AI reports. even if the query does not directly include time data.

The growing importance of Bing for search in ChatGPT Search

Bing is quickly becoming the boost your omnichannel customer service efforts search engine we should start thinking about differently. In the past. it was often considered a “second-tier” player. making a significant impact only in certain sectors and among specific target groups. Although its market share still does not reach the level of Google. Bing is increasingly used within various large language models (LLMs). which also applies to ChatGPT Search.

OpenAI has been is not surprising. Rather. it is a confirmation that Bing occupies an important place in the broader search ecosystem. Today. it is necessary to stop evaluating search engines only by their direct market share.

This also means that sites that are colombia business directory  not in the Bing index will not appear in ChatGPT Search results. However. this does not mean that you need to rank high on Bing to appear in ChatGPT results. Similar to Google’s AI reports. sources outside of the traditional top positions are selected.

Although Bing is important to the SearchGPT ecosystem. it is not the only source.

 

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