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Make sure you use a service

that offers GDPR compliant signup forms. You want your accurate cleaned numbers list from frist database leads to confirm that they want to receive your emails in the future and that they have read your privacy policy and terms of service.

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13 Killer Content Upgrade Ideas to Turn Website Visitors Into Leads

1. Free courses via email

If you’re already a powerhouse of knowledge in your field, turning your expertise into an email course is a no-brainer. Essentially, it’s a series of emails that teach your subscribers something new.

They’re easy to create (as long as you know what you’re doing) and much cheaper than fancy graphics or videos. Plus, they’re a great way to keep your subscribers engaged and excited about what you do.

Since they receive regular emails from you, they are more likely to open your future messages. And, bonus, your email course can also serve as a warm welcome for new subscribers!

2. Worksheets

Worksheets are a great tool to help people overcome challenges. Ask thought-provoking questions and give them space to write down their ideas.

Whether it’s an interactive PDF, a Google Doc, or a printable page, the goal is to make it easy for your audience to interact with your content. If you decide to go the print route, keep it you may have asked simple. Avoid elaborate graphics that waste ink when printed.

3. Video tutorials

If your blog post explains why people should do something, a video tutorial is a great way to show how to do it. And you don’t need fancy equipment to get started.

Many computers come with built-in video recording software, and there are countless user-friendly editing apps available online. Once you’ve polished your video, consider sharing fresh list it on platforms like YouTube or Vimeo.

If you want to make it exclusive to your subscribers, you can change your privacy settings and share a private link in your welcome email.

4. Audio Files

For more listening-friendly content, like exercises or narration, audio files are a great option. You can easily create them using software you probably already have.

To share your audio, you can offer it as a downloadable MP3 file or embed a player on your website using a platform like SoundCloud.

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