But in recent years, we’ve increasingly seen “mass AI-sausification,” where AI models create content in exactly the same way. The result? Everyone shares the same kind of content, with generic phrasing, excessive use of buzzwords , and a recognizable structure. Now, I don’t want to discourage email data the use of AI—quite the opposite.
AI is valuable, but be creative with the prompts
A the characteristics of your content and your tone of voice. Make sure the texts sound natural, check whether the sentences flow smoothly and add personal experiences and word choices. Many companies now have their own AI tool instead of the public ChatGPT, so that there is also more control in terms of security. A private AI tool, such as a chatbot, prevents sensitive company information from leaking via public AI tools. Another advantage is that with your own AI tools you can better monitor your tone of voice and other internal guidelines. Don’t have your own AI tool yet? Then definitely get started with it in 2025.
2. Personal content plus program
If you really want to get started authentically and personally, personalization is your what makes teen accounts different from regular accounts? most powerful tool. For example, a personal LinkedIn post delivers 561 percent more engagement than a company post. That’s quite a difference.
Focus on your own interests, tone of voice and themes that fit your brand or staff. Think of topics that appeal to you and that resonate with your audience. This is exactly what I am increasingly allowed to do for my clients. This trend is not new in itself : personalization plays an increasingly important role in marketing list employee advocacy and in programs for the strategic positioning of board members ( executive profiling ). But it is precisely this targeted approach, with the focus on the individual and truly tailor-made content , that remains a struggle for many organizations.