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- B2C: Age, gender, income level, location, interests, household size.
- How data influences scoring: on how closely a lead’s explicit data matches your ideal customer. For instance, a “Head of Marketing” from a company with 500+ employees in your target industry might receive a high positive score, while a student or a competitor might receive a negative score or zero.
Implicit Data (Behavioral Engagement/Interest): points based
- What it is: Information gathered from a lead’s interactions with your brand across various channels. This data indicates their level of interest and engagement.
- Examples:
- Website Activity: Page visits (e.g., pricing page, product pages vs. careers page), time spent on site, number of visits, specific ecuador telegram number database 10,000 package downloads (e.g., whitepapers, case studies vs. blog posts).
- Email Engagement: Email opens, click-through rates (CTR) on links within emails, email replies, unsubscribes (negative score).
- Social Media Interactions: Likes, shares, comments, direct messages, clicks on social ads.
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Offline Interactions
- Attending a webinar/event, engaging in a live chat, requesting a demo or consultation.
- Product Usage (for freemium/trial models): Feature adoption, frequency of use, achieving key milestones within the product.
- How data influences scoring: Points are assigned based on the perceived intent or interest level of each action. Visiting a “Pricing” page multiple times would score higher than merely visiting the “About Us” page. Downloading a “Product Demo” whitepaper would score higher than a general blog post. Recency and frequency of actions also play a significant role (e.g., a recent action is typically more valuable).
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The Role of Data in Marketing Automation Platforms (MAPs) for Lead Scoring
Marketing automation platforms are the engines that bring data-driven lead scoring to life. They provide the infrastructure to:
- Collect and Centralize Data: MAPs albania business directory integrate with your website, CRM, email campaigns, social media, and other acquiring phone numbers for whatsapp marketing: ethical considerations and best practices to pull in explicit and implicit data points, creating a comprehensive 360-degree view of each lead.