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Bringing too little depth There is an audience for content Wuhan Mobile Phone Number with answers to basic questions. If you respond to this with easily findable content, it ensures visitors to your site and the first contact. After which you tempt them to take the next step, whether Wuhan Mobile Phone Number that is leaving an email address or direct contact. Old, trusted Wuhan Mobile Phone Number content marketing. That’s still helpful, but not quite what you’re aiming for as a thought leader. You don’t just want to attract people to your site who find an answer to a question there and then continue with what they were doing.

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You want to attract people who appreciate the Wuhan Mobile Phone Number deepening you bring and remember you sooner thanks to that appreciation. That requires content that responds to that. Not necessarily long and content-heavy content, but content Wuhan Mobile Phone Number with depth. You can (should) certainly bring that depth short, fast or entertaining. As long as the depth is there. This creates new challenges when creating content. But delivering the right floor Wuhan Mobile Phone Number requires more. Where you are often guided by search volumes in your content strategy, this type of content also requires deepening into your target group.

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You have to know them well enough to know what Wuhan Mobile Phone Number questions they have. Preferably detailed (longtail ) questions that some of them type in a search engine and with which you can usually score well. Another part of your target group will not Wuhan Mobile Phone Number use a search engine for this, but may come into contact with the answers in Wuhan Mobile Phone Number other places. Research how your target audience searches and give them the depth they are looking for in multiple ways and places. So not only on your own website, but also explicitly look at the resources that are outside your own management see pitfall .

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