For many organizations, a new year means planning an annual
Many organizations still send printed copies of the annual report to important stakeholders. While this is a more personalized way […]
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Here’s How to Integrate Your Annual Report into Your Marketing Plan
report. And no, annual reports aren’t just for nonprofits. Other organizations can benefit from sharing details about their company each
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It’s that time of year when people start thinking about how to finish their taxes and improve their
Once you have prepared a magnet to attract customers on your website, you need to link it to email marketing
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How financial companies can build an online lead generation strategy
financial situation in the new year. Now is the time to make sure your financial company has an online lead
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How to evaluate a sales cycle
While sales cycles can vary greatly in length, they typically consist of the same seven stages, no matter the complexity
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Content Marketing Plan for the Long Sales Cycle
Facing a sales cycle that’s three, six, or even 12 months long can be challenging. Staying in touch with potential
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Tracking Marketing Metrics That Matter
Small businesses just starting out on their marketing journey may be unsure of what marketing analytics they should be tracking.
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Small businesses have limited staff and resources. So many of them skip important work like
reporting and data analysis. Or small businesses choose tools that provide only limited insight into flashy metrics that don’t impact
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How to Control Business Analytics to Continue Growing
If you don’t have data and insights into your marketing efforts, you’re just doing things. Without insight into the most
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Make sure your WordPress URLs match your existing URLs. Run your new site through Google
PageSpeed Insights to see how it will perform before you upload it to your hosting and go live. The more
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A designer can prepare your WordPress site for the functionality, usability, and performance you need.
Before you start posting content, you need to make some decisions about the look and functionality of your WordPress site.
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Considering Switching to WordPress? Read These Tips First
Stages of preparation for migration Migrating from one platform to another can have negative consequences if you don’t take the
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Each ad has its own challenges and benefits. You may need to test different ad types to find what
works best for your product or service. Keep a close eye on your analytics to see what works best. Don’t
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Tips for Advertising on YouTube
YouTube is an ever-growing marketing force. The platform has more than 2 billion monthly active users. More than half of
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Facebook groups have an amazing ability to bring together people
Should my business create a Facebook group? Consider topics related to your business. Most groups are not named after the