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As Antoine de Saint-ExupĂ©ry said: “If you want to build a ship. Do not start by looking for wood. Cutting boards or distributing the work; first teach them to yearn for the infinite immensity of the sea”. Provide a relaxed and friendly environment. What it means to give trust. Space and time. Without these elements. Innovation is not possible. Empower Thailand phone number -making with certain criteria or objectives. Which means that. With a definition of criteria and given objectives. It is better that everyone in the organization can make decisions. Create an environment where everyone is at the same level. Which refers to the fact that. Although there are differences in positions. There are no hierarchical differences in practice. What actions limit innovation? Be rigid and take the bosses the last word.

This discourages initiative and makes you lose the sense of innovating. Set inappropriate rules that discourage. This affects performance and restricts the level of employee input. Do not consider the opinions of the team. That only manages to nullify the Thailand phone number of generating ideas. A key process for all innovation management. Not granting freedom to make decisions and control everything that team members do. That only shows a lack of confidence in the management of the collaborators and nullifies any possibility of innovation. The new collateral damage of the crisis will be the brands: the big companies will only keep the ones that are really valuable and profitable They will purge their portfolios and not all brands.

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However old they may be. Will continue for another year Tags strategy marks worth future read later favorites 0 ads Royal Communication Marketing and Communication Agency. 15 years innovating for brands The coronavirus crisis will have direct Thailand phone number consequences on the future of the economy and on that of companies. This statement seems almost commonplace. A more than expected obviousness after everything we have seen in recent months. For companies. The crisis caused by the health pandemic has forced them to rethink their strategy. To make multiple adjustments in how they try to connect with consumers and to assume new trends and new conditions in the market.

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Their great doubt and the great question that marks their agendas is to determine what the future will bring. There. Moreover. It is not just about studying how the economic recovery will take place. But also about studying almost what its own survival will be like. Are Thailand phone number all brands called to go beyond the coming year or will the coronavirus crisis end up eliminating brands and companies from the market? If you read any local newspaper. You will come to the conclusion that no. Not all companies are going to survive the effects of the crisis. The local press is full of stories of companies saying they can’t take it anymore. The coronavirus crisis has taken them to the maximum of what they can bear.

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The perception is unfortunately not an exaggeration. For companies. This year is proving to be very complicated and the future is looming complicated. It will be for the type of companies that appear in that news coverage. But also for the big brands. No one is exempt from the effects of the crisis and analysts are already predicting that there will be a reduction in Thailand phone number the brands offered on the market. That is. The big companies. Those that have many brands. Will also do a purge. After all. Some multinationals – like Coca-Cola – have already done this. Reducing the number of brands they distribute and focusing resources on the most important ones. From many brands to the important ones As marketing professor Scott Galloway explains in an interview with American television.

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