Black Hat SEO is defined by techniques that consist of referencing a website without respecting the standards and recommendations of search engines.
Webmasters spend a lot of time identifying flaws in Google ‘s algorithm and then exploiting them to trick search engines for the sole purpose of quickly achieving better search rankings.
This technique allows you to obtain a fruit but in the short term, the smart ones use it occasionally.
Typically, using Black Hat SEO results in severe penalties, as you risk hurting your website in the long run.
Successful search engine optimization is a long-term process. Efforts don’t pay off overnight.
The main Black Hat SEO techniques
You fill your pages by placing as many c level contact list keywords as possible in a text so that it appears relevant to robots and you hope to rank among the first results of search engines.
While keyword stuffing makes content illogical , less relevant to Internet users.
I recommend avoiding overstuffing, using clear and precise sentences; the key is to share good content with your audience. This will help you avoid potentially penalizing your site.
Cloaking
It is a technique that consists of programming a web server and rendering two different views to visitors: one for search engines and the other for Internet users.
The robots therefore see a page of content optimized according to the rules of the search engines, but Internet users see a different unqualified staff make mistakes that lead to a variety of risks page which sometimes presents prohibited content such as “pornographic videos”.
Among the cloaking programming techniques :
IP cloaking
Visitor identification is easy thanks to their IP
Since the IP addresses of search engine robots are known, scripts are used to detect whether a robot or a browser is offering quality content to robots that is different from that of Internet users.
Content spinning
Content spinning is an automated business to consumer reviews text rewriting technique that easily duplicates dozens or hundreds of texts on the same topic, unfortunately resulting in poor-quality content. The sole purpose is to increase the number of pages on a website, while providing no added value to the user.
Thanks to tools or scripts, we can automate the text to generate content easily and quickly feed a site. Now you just have to follow their guidelines to avoid falling into the trap.