There are seven major reasons of marketing: Marketing vs. Selling: Sweden Phone Number List– The aforesaid concept of effective marketing covers the full experience of a business deal between seller and buyer; however, there are two distinct aspects of effective marketing, i.e., selling and marketing. Perceptually, Sellers and Marketers are two different groups in a marketing activity. They have distinct views towards the customers. Harvard’s Theodore Levitt drew a perceptive contrast between the selling and marketing concepts. Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the seller’s need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product. And the whole cluster of things associated with creating, delivering, and finally consuming it.
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The strategic alignment between marketing and selling is vital for better results. “A study from App Data Room and Market found that sales. And marketing alignment can make an organization 67% better at closing deals. Reduce friction by 108%, and generate 209% more value from marketing.” Marketing vs. Branding:-Branding is the marketing process by which a marketer or brand manager. Reduces a company’s reputation to a single word or phrase or design.
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The American Marketing Association defines a brand as “a name, term, sign, symbol, or design. Or a combination of them, intended to identify the goods or services of one seller or group of sellers. And to differentiate them from those of competitors.” There is a well-known rule in marketing: “Sell what people are buying.” Similarly, the well-performing rule in branding: “Brand the attributes that people love.” An established brand creates consumer trust and emotional attachments; as a result, brands foster relationships among consumers, products and business that lead to the valuable benefits to a producer such as premium pricing, low promotion cost, loyal customer and constantly growing market share.