You’re asking about “WhatsApp Broadcast Marketing Strategy with Lists!” which implies sending messages to a group of contacts. It’s crucial to understand the nuances and strict rules around this on WhatsApp! especially with the pricing model changes that came into effect on July 1! 2025.
Key Principle: Consent is Paramount
WhatsApp’s core principle is to prevent spam and ensure a high-quality user experience. This means you absolutely cannot use a purchased or scraped list of WhatsApp numbers for broadcast marketing. Doing so will lead to your WhatsApp Business Account (WABA) being flagged! restricted! or permanently banned. It also violates data privacy laws in most countries! including Bangladesh.
The ONLY way to do WhatsApp broadcast marketing legitimately is to build an opt-in list of users who have explicitly consented to receive messages from your business on WhatsApp.
Understanding WhatsApp Broadcasts & middle east mobile number list Lists (and the July 1! 2025 Changes):
Previously! WhatsApp Business Platform (API) users were charged based on “conversations” (a 24-hour window). As of July 1! 2025! WhatsApp has shifted to a per-message pricing model for template messages. This is a significant change for broadcast marketing.
Types of Messages on WhatsApp Business Platform:
Service Messages (User-Initiated): When a user sends you a message! a 24-hour “customer service window” opens. Within this window! you can send free-form messages (replies! support! etc.) and utility templates (see below) for free.
Template Messages (Business-Initiated): These are pre-approved messages you send to users outside the 24-hour service window! or for specific purposes even within the window. They are now charged per message. There are three main categories:
Utility Templates: Transactional how to edit photos for a minimalist look messages (order confirmations! shipping updates! OTPs! appointment reminders). Utility templates sent within an open 24-hour customer service window are free. Utility templates sent outside this window are charged.
Authentication Templates: For user clean email verification (e.g.! OTPs for login). These are charged per message.
Marketing Templates: For promotional content (offers! product updates! abandoned cart reminders! re-engagement). These are now explicitly charged per message! even if sent within the 24-hour window.