This process can take place in the data cleanrooms anonymously and safe from third party access. Configuring itself as a valid alternative to third-party cookies. Index of topics How to improve campaigns Precious insights, without violating privacy How to improve campaigns It had long been evident that the age of cookies would one day be over Denmark Phone Number List. For this reason it is not surprising that many companies are looking for solutions for personalized marketing despite these limitations. Data cleanrooms are one of these alternatives: a safe place that can be use by different organizations to share. Without making it directly accessible to third parties. This way advertisers can associate their first party data with audience information of a communication channel, respecting the privacy of the consumer at all times. Unique information such as e-mail addresses are use to compare the data.
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If there are matches between the data of both parties. The advertiser accesses information about the target group of the media company. Thus being able to better evaluate the effectiveness of an advertising campaign on the medium in question. One company that has been using data cleanrooms successfully for some time is NBC Universal which, through its Snowflake Data Cloud -based Audience Insights Hub , is able to associate its data with that of other partners and use it for joint analysis. In this way, the Audience Insights Hub allows the research of the digital target group, but also the cross-platform planning and implementation of campaigns and the measurement of reach and frequency. Finally, since the data always remains with NBC Universal and the respective counterpart, the safety of the users is guarantee.
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Precious insights, without violating privacy In order for other companies to benefit from the benefits of data cleanrooms. There are a few things to keep in mind. Since data cleanrooms are in most cases based on cloud infrastructures. It is important to ensure that individual parties are in control of the information they provide. They must be able to determine which data can be add or remove from the data cleanroom. And control in what form it is contextualized with other information and by whom exactly it is used for analysis. The company should opt for an infrastructure where data is not copied.