Create Style Guides and Look Books for Your Brand’s Website

As a fashion brand, there is an obvious expectation that your brand knows how to style pieces of clothing together and create memorable looks for consumers.

With that in mind, having a section on your brand’s website dedicated to creating a style guide or a “look book” to showcase your products combined and paired together in numerous different ways to showcase their versatility and giving inspiration will instill the confidence many consumers need to make a purchase decision.

In addition to this, it’s also a great opportunity to upsell. The consumer will see a full outfit, and may love it, and become interested in purchasing the entire thing, which is great for your business!

TikTok’s and Instagram Reels for Fashion Inspiration

Like the point above, consumers love getting fashion inspiration through different sources. One of the most Marketing Directors Email Lists significant methods is inspiring your target audience through social media to give them ideas on how to style their own clothing.

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Instagram Reels, on the other hand

It’s a great opportunity to follow trends to create videos such as “OOTDs,” known as Outfit of the Day, or concepts such as “GRWM” also known as “Get Ready with Me.

At Bold x Collective agency, they always recommend posting your videos on both platforms, as it will widen your reach and attract many fashion-oriented consumers to your brand.

Partner With Fashion Bloggers and Influencers

Influencer marketing is continuously growing and there’s no shortage of fashion-focused content creators for your brand to partner with. With the fashion industry being so competitive, it is important to reach out to your target audience in any and every way possible.

Partnering with the right influencer(s) that fit your brand’s style and demographic will help your brand get the right attention. Typically, when choosing the right influencer for your brand, you want to ask them for their influencer kit, so you can better understand their audience – age, gender, demographic, and more.

This is where the customer personas come back

into play, as you want to make sure that their target audience aligns with yours.

Finding the right influencers for your brand could be difficult, especially when you are new to the industry, so they recommend partnering up with an agency like Bold x Collective, to help with your influencer marketing needs.

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