Discover Data From Thousands Of Consumers That

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is.

Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group.

To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they’re following.

While you’ll find even more data in ourwe wanted to give our readers a deep dive into each generations and the unique themes that make them different.

So let’s take a look at where and how each generation likes to shop — and what really impacts their purchasing decisions.

Download Now: Free State of Marketing Report

We’ll get started with a quick breakdown of the shopping habits of Wuhan Mobile Phone Number each generation and call out the biggest differences and similarities between them, then dive deeper into each age group.

For those in a rush, we’ve put a quick generation-by-generation overview below with links to the deep dive of each age group. To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently.

Wuhan Mobile Phone Number

Shopping Habits Overview

  • Social media, YouTube ads, and internet search are the top ways Gen Z discover new products
  • Instagram, YouTube, and TikTok are the top social media apps among Gen Z
  • 33% of Gen Z have bought a product based on an influencer’s recommendation in the past three months, and 28% have bought through an in-app shop
  • 1 in 2 Gen Zers want companies to take a stance on social issues, specifically racial justice, LGBTQ+ rights, gender inequality, and climate change. When companies advocate for these issues, it has a strong impact on Gen Z purchase decisions
  • Ads on streaming services beat cable TV for reaching Gen Z. Retail discovery is still relevant, but less frequent than digital channel Social media, internet search, and YouTube ads are also the top ways Millennials discover new products
  • Facebook, YouTube, and Instagram are the top social media apps among Millennials
  • 28% of Millennials have bought a product through an in-app shop in the past three months and 26% have bought based on an influencer’s recommendation
  • 41% of Millennials want companies to take a stance on social issues, specifically racial justice, income inequality, climate change, affordable healthcare, and LGBTQ+ rights. When companies advocate for these issues, it has a strong impact on Millennial purchase decisions
  • Ads on cable TV beat streaming services for reaching Millennials by a small margin. Retail discovery is still relevant but less frequent than digital channels

Leave a comment

Your email address will not be published.