Surprisingly, e-commerce in Morocco is currently enjoying tremendous success. While Covid-19 has certainly triggered the collapse. If only minimal, of certain industries and commercial activities, the pandemic has done quite the opposite for e-commerce.
Over the entire period from January to September 2021, 14.9 million payment transactions were made online. More specifically, a total of 5.7 billion dirhams was recorded on sites affiliated with the Interbank Payment Center (CMI). These include merchant sites and billing companies. Impressive, nonetheless!
Let’s dig a little deeper to detail the evolution of e-commerce in Morocco, the prospects and opportunities that have emerged.
The situation of e-commerce on an international scale
urnover of $4.29 trillion . Of course, the job function email list health crisis has largely contributed to this for reasons we will discuss later in this article.
Here’s a look at the top numbers achieved in the world’s largest e-commerce markets:
- China eclipses global e-commerce markets with $672 billion in revenue ,
- The United States is the second largest e-commerce market with a turnover of 340 billion dollars ,
- The United Kingdom has also made excellent progress. The country dominates the European market with a turnover of 99 billion dollars .
- Japan has a strong presence with its turnover of 79 billion dollars,
- Germany is very close to Japan in terms of turnover achieved through online sales: 73 billion dollars ,
- France, South Korea, Canada, Russia and Brazil recorded respective turnovers of 43, 37, 30, 20 and 19 billion dollars .
When it comes to online sales, both types of marketing— B2B and B2C —are affected by this astonishing global success. Moreover, this success doesn’t seem to be fleeting. Forecasters estimate that 95% of purchases will be made online by 2040 , reaching a turnover of $ 6.4 trillion by 2024 .
The digital age we live in has erased concentrate team members within close time zones. the boundaries of e-commerce marketplaces. Today, digitalization encourages international consumption. Consumers are increasingly interested in products and innovations from other cultures. Sometimes, even often, they are captivated by the relatively low prices in other countries. The Chinese market is a perfect example!
It’s impossible to end this chapter without mentioning the giant of the global e-commerce sector: Amazon. Sales on the latter increased by 41.79% in 2020. Zooming in on Black Friday and Cyber Monday sales, we discover a turnover of 4.8 billion dollars, an increase of 60% compared to 2019. Note, we are talking about cumulative sales.
In summary, Amazon achieved a global turnover of 322 billion euros in 2020. As you can see, the “magic” of confinement has worked its magic, even for an e-commerce giant that has its own magic!
The evolution of e-commerce in Morocco: a whole strategy
The significant progress e-commerce business to consumer reviews has experienced in Morocco is certainly no accident. The Kingdom, aware of the significant impact of digitalization on the economy, implemented the national E-Morocco strategy in 2005. This step was essential to capitalize on the digital revolution and boost the national economy.
It’s worth noting that several other strategies have followed this first one over the years. This has helped create a favorable environment for e-commerce. Sellers, like consumers, are increasingly adopting this activity. This has significantly contributed to the growth of Moroccan e-commerce.