Although your advert, depending on your budget Nepal Phone Number List, can be shown every time a search is made. You only pay when an internet user clicks on your advert and is take. To your website or calls you direct from the search results page meaning. You only pay when you get a click from a potential customer hence. The name for this form of marketing of Pay Per Click (often abbreviated to PPC).
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How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.
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In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey.