In the immediate future. The months ahead. That will be unquestionable and the changes will continue to surface. A Warc analysis has outlined the Belarus phone numbers that companies will have to face in the coming months. Pointing out the big elements that will complicate the strategy during 2021. Knowing how to manage them and how to adjust the marketing strategy to these realities will be essential to survive the future. Manage the recession It seems like a thousand years ago when analysts were still wondering if the coronavirus crisis was going to be followed by an economic recession.
If the crisis was short-lived. It was said then. There might not be one. The crisis has not lasted long and now the brands already assume that they will have to navigate these complex waters. The first challenge that he thinks companies will have to face for Warc is Belarus phone numbers that: they will have to respond to the recession. The data on investment cuts are notable. The data indicates that 70% of brands plan to cut brand ads. 67% agency payments and 53% sponsorships and agreements. Some areas. Like online video. Tiktok or mobile. Will see growth in your investment. So it’s not just that the consumer’s budget changes and adjusts. So does the advertisers. Effectiveness in ecommerce As explained by an expert in Warc’s projections. During these months the familiarity of consumers with electronic commerce grew and habits that are not going to disappear were established.
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They will impact consumer preferences “for months and years to come.” Companies can no longer consider ecommerce as one more thing they could have. But must see it as an essential piece. In fact. The ecommerce boom will change how it is Belarus phone numbers and establish new models. Direct-to-consumer sales will no longer be the exception to become more and more common. This modifies the sales processes. But also opens up new challenges. For example. Delivery processes and packaging have become the new points of contact between brands and consumers. The consumer stays at home Confinement measures – be it hard or lighter – and those that consumers self-impose to be more responsible and reduce their exposure to the virus mean that citizens spend more and more time at home.
Marketers have seen the advent of home consumption and the boom of a home lifestyle. That has forced them to pivot how they sell and how they integrate into the lives of consumers. They must figure out how they can get into the consumer’s home and Belarus phone numbers to settle in it. Marketers also believe that this consumption in the home will remain largely during 2021 and that they will need to continue operating with that in mind. 52% agree that this increased time in the home of consumers will change their marketing strategies. Brand actions need to target media consumed from home. But also take other implications into account. One of them is that consumers seek to improve their home life.
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So brands must give them the keys to do so. But they must also respond to the challenges of what Warc calls COVID socializing . How to maintain a healthy life. Social and contact with others in the midst of this context. And of course. Brands should never Belarus phone numbers forget that the crucial new keyword is local. The twilight of cookies The changes that the coronavirus has imposed and the new trends and habits that it has generated should not make marketers completely forget everything that came from before and everything that was already marking the challenges in marketing and strategy.