Keeping the “about us” section at the center of your proposal is the ultimate way to get knocked down by potential clients. Instead of including it in the opening section of the proposal, make it more natural.
Use social proof and relevant industry expertise as a way to build trust and generate conversions. The proposal should be conversational and aimed at finding out if both parties are a good fit for each other. It should determine if it would be mutually beneficial and potential benefits for potential customers.
You don’t want your sales reps wasting their time chasing prospects who aren’t qualified and aren’t likely to convert.
Limit the choices available to potential customers
Analysis paralysis is a real thing. If you give your prospect too many business owner data choices, he or she will hold back from making a decision.
in multiple variations, narrow them down to a more manageable set of options.
The best example of the psychology behind your product multiple options is the famous jam jar case study by a Columbia Business School professor.
When customers were offered
24 options of jam flavors, more people stopped, but the actual sale was only 3%. In contrast, when the number of choices was reduced to 6, fewer people stopped, but the conversion rate was 40%.
When writing a sales proposal for a potential customer, it is always best to limit the number of options presented to facilitate the decision-making process and avoid the paradox of choice. If your offer includes two or more similar offers, combine them into one.
Group your choices before you propose and make sure that potential “noopener”>david jezierny director, business applications customers are not overwhelmed with options.
Design a compelling pricing strategy
The budget is always considered at the forefront when drafting a sales proposal.
While both your prospects and your sales team need to be on the whatsapp filter same page . On the same page when it comes to pricing, a psychology-based approach. To pricing strategies included in your proposal. Is effective in swinging the deal in your favor.