While it may take some work, the fashion industry will never die so long as people need clothes and accessories, there is always an opportunity to start a successful brand, but of course, with the right strategy in place.
Fashion is a great realm of business to be in, as essentially many contributing members of society will make fashion-related purchases throughout their lifetime.
At Bold x Collective, their team specializes in fashion marketing strategies and has worked with brands in the Greater Toronto Area, Canada, and beyond. In this blog, they will discuss fashion marketing strategies, tips, and how to succeed in marketing your fashion brand.
Recognize Your Demographic and Niche
One of the main errors upcoming brands perform is wanting to please and target everyone. This could mean all at once having both men, women, and children’s clothing options, or having clothing that is both targeted to younger adolescents and yet at the same time offering clothing for working-class middle-aged women.
Your brand needs to establish a clear demographic throughout its marketing, and its product offerings. If your focus Business Development Directors Email Lists is on being a more affordable brand for young adult women within their 20s to 30s, don’t release a clothing line focused on high-end businesswomen in their 40s; this will only confuse consumers.
Prioritize establishing a community from
your brand’s main demographic and staying consistent within its marketing and products before branching out to a new target audience.
Our recommendation is to heavily focus on creating customer personas before starting any marketing. Some of the many key questions you want to ask yourself during this process include:
- What is your consumer’s gender?
- What is your consumer age group?
- What does your ideal consumer do for a living?
- Where is your consumer located?
- What does your consumer do for fun or entertainment?
- What are your consumers’ wants and needs?
This is one of the most important steps during the branding process, finding your target audience while discovering their pain points and figuring out your mission as a company.
Focus On Your Best Sellers
While this may seem like an obvious tip for some, fashion brands often feel tempted to hop on the latest trends to stay relevant and compete with other brands.
While this isn’t always a terrible idea, make sure that the trends and styles you follow are still consistent with your brand image and that your focus remains on your best sellers.
Your most popular items are your most popular
items for a reason, so don’t get caught up in everything new and accidentally stray away from what has already been proven successful for you!
In addition to this, you also want to always keep your brand in mind. Branding is one of the key elements to success, not just in the fashion industry, but in business.
Branding is how businesses distinguish themselves and stand out from their competitors. When marketing items, be sure to always keep your brand in mind.
Regularly Instill FOMO Through Promotions
For those who don’t know, FOMO, which stands for “fear of missing out,” is commonly practiced among fashion brands on their e-commerce sites to instill exactly what the phrase says, a fear from the customer that they are missing out by not purchasing certain items.
This is an emotion you want to drive when it comes to marketing your brand. As twisted as it may sound, to create this emotion, you will need to convince consumers to believe that if they don’t purchase right away, they will miss out on an amazing deal that they will never find again!
For instance, your website should consistently
have limited-time offerings and promotions that may persuade your shoppers to shop now, such as: “Free Shipping until 11:59 PM”, “15% OFF site-wide, today only”, or “Buy 1 Get 1 Free Only This Weekend.”
Including a countdown on your site to show consumers exactly how much time they have left and that this time is decreasing by the second.
This helps instill the sense of urgency to make a quick purchase decision before they miss out on a great deal.
FOMO has always been an excellent practice in the marketing industry, in fact, Bold x Collective agency encourages all their clients to implement this in their strategies.