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Prioritize Sales Funnels Clear out the normal sales and Northeast Mobile Phone Number content funnels. By this I mean funnels that are base on offering some basic knowledge online and making it discoverable, offering follow-up knowledge in exchange for a name and e-mail Northeast Mobile Phone Number address, a series of emails or newsletters and then hopefully at the end of the ride a conversion. Fck the funnel. Thought leadership is no longer about exchanging knowledge for someone’s consent to Northeast Mobile Phone Number be edit. Instead, focus more on building and substantiating your position as a thought leader.

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There can certainly be a process in which you collect Northeast Mobile Phone Number old school leads, but as a thought leader in the making, your reputation as a leading provider is just as important. So ask yourself how you can add the necessary floor. You may need to use other Northeast Mobile Phone Number techniques or resources. You may need to rely less on automated funnels and more in the people(s) behind the knowledge and innovation. And you may have to set up existing funnels differently, because Northeast Mobile Phone Number you now want to achieve more than an average lead. 7. Building on ‘own land’ With content marketing you normally try to build as much as possible on your own land.

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With your website as the pivot and in addition, for Northeast Mobile Phone Number example, a newsletter list, webinars, a podcast, books, e-books or a knowledge base. Resources over which you have full control and where others do not determine what can be seen where and when. But Northeast Mobile Phone Number precisely because thought leadership is all about building your awareness, reputation and brand experience, it is smart and necessary to piggyback on the resources and channels Northeast Mobile Phone Number of third parties , such as social media, YouTube and presence on the platforms of others. This way you reach an extra audience and you have more contact moments.

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