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Consumers say that they will increase their online purchases of consumer products. Which confirms that the channel still does not find its ceiling in the category. Regarding sustainability. 48% of those surveyed affirm that next year they will buy more products that respect the environment. 58% that they will buy more local products and seven out of ten that they will Malaysia phone number their consumption of products with plastic containers. Finally. The report points to a consolidation of food consumption at home. With 63% of those surveyed intending to buy products to cook more at home in 2021. A trend that favors both food products and the supply of prepared food in supermarkets: 17% of consumers say they will buy these products in the coming months. By 58% that they will acquire more local products and seven out of ten that they will reduce their consumption of products with plastic containers.

Finally. The report points to a consolidation of food consumption at home. With 63% of those surveyed intending to buy products to cook more at home in 2021. A trend that favors both food products and the supply of prepared food in supermarkets: 17% of consumers say they will buy these products in the coming months. By 58% that they will acquire more Malaysia phone number products and seven out of ten that they will reduce their consumption of products with plastic containers. Finally. The report points to a consolidation of food consumption at home. With 63% of those surveyed intending to buy products to cook more at home in 2021. A trend that favors both food products and the supply of prepared food in supermarkets: 17% of consumers say they will buy these products in the coming months.

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The dark side of e-commerce The coronavirus pandemic has brought with it an unprecedented increase in ecommerce. And in particular online food. Tags e-commerce retailers omnichannel read later favorites 0 ads Digital Marketing Courses Digital Marketing Malaysia phone number programmatic As this change takes hold. Retailers and brands need new and innovative ways to monetize this new channel. However. Today’s online shopping does not offer a great consumer experience or good profitability. In this context. How to make the new ecommerce a profitable business for food retailers and. More importantly. Useful for consumers? Dunnhumby reveals the formula to achieve it.

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The personalization of the omnichannel experience. The basis of the new way of making e-commerce profitable True personalization is based on real customer intelligence. In this sense. Loyalty schemes mean that food retailers are better equipped than Malaysia phone number any other type of retailer when it comes to customer data. This gives them an incredible opportunity to make better-informed decisions about the products each customer is most likely to buy given their preferences and buying patterns. In this way. They can provide a very powerful omnichannel experience. A factor that in Spain is still very incipient. Create a media monetization business with sponsored products and better search Today’s online shoppers demand relevant experiences.

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And food retail is no exception. Until now. However. Optimization of sponsored products (auction-based ad placements delivered natively within search results and product pages) has been limited to the use of online click data. Also. Until now segmentation has Malaysia phone number been based primarily on the historical performance of the sponsored product campaign. Ie average click-throughs or conversion rates. Rather than its actual relevance to the individual customer. This formula has been useful in helping customers explore the overall range of an online retailer. But it falls short of true personalization. As a result. The effectiveness of these ads has been limited to date. Even hindering the shopping experience.

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