Marketing: Best Video Actions for Each Phase of the Funnel

Video marketing is a very effective strategy that is becoming increasingly popular . But for it to really work, it is necessary to adapt it to the moment in which users are, so that our video content can accompany them all the way to conversion. Through tools like YouTube, users move along the conversion funnel. Within this Croatia WhatsApp Number List paradigm, video acquires a unique approach and formats. Let’s see what they are and how to use them to get it right at all times. Do you want to know which is the best video marketing format for each phase of the conversion funnel? Click here and download our free course.

Video Marketing Actions for Each Phase of the Funnel

Funnel phases and video types The first thing we have to be very clear about is the different phases that users go through, from when they first detect a need related to our products or services until they become our loyal customers. To categorize them, we use the five stages of the conversion funnel:Discovery: the user finds our Croatia WhatsApp Number List brand for the first time. Consideration: the user values ​​different solutions to his problem, among which is our brand. Decision: the user opts for us as the most suitable solution. Conversion – The first purchase or close. Loyalty : the user becomes a loyal customer who buys from us repeatedly. Funnel-1 Within these five stages, we can intervene with different video formats, always adapting the content to the need and the moment to convert more.

Any Times We Think That the Entire Video Marketing Process

Croatia WhatsApp Number List

Below we are going to see in detail what types of video are most suitable at each moment, but first of all, we are going to distinguish three main categories based on the duration of the video:Short videos (from 20 seconds to a minute). Most used in the Croatia WhatsApp Number List brand awareness phase and on networks like Facebook, Instagram and, of course, YouTube. Medium videos (between 1 and 10-15 minutes). Here we try to explain more in-depth an idea or content. We can use them for branded content campaigns or to tell stories, like the famous “Will it blend?” from Blendtech. Long videos (20 to 40 minutes or even more). With them we seek for the person to learn more about the product and help them better understand the solutions on the market and our position among them.

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