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Hearing Soft drink manufacturers allocate a generous Dominican Republic Phone Number budget to determine the perfect amount of fizz with new drinks. Chips turn out to taste tastier and fresher when they come out of a cracking bag of chips. And the sound of a car door Dominican Republic Phone Number closing is deliberately kept loud. Purely to make the user feel safe. These phenomena show how important sound is in consumer perception. That sound does not have to be directly link to the Dominican Republic Phone Number product itself. Even something as subtle as background music can significantly influence consumer behavior. For example, it appears that slow background music in supermarkets causes shoppers to spend 40% more.
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And slow music in restaurants means that guests on average Dominican Republic Phone Number order more than 3 extra drinks per table in an evening. Feeling Our sense of touch also influences our perception. One of the most important rules in the retail world is therefore: let the Dominican Republic Phone Number shopper hold onto the product. Touch improves the interaction between the shopper and the product. Also, physically holding a product creates a sense of ownership. Which increases the Dominican Republic Phone Number chance that the shopper will actually buy the product. The shape of a product also influences our experience. For example, we appear to associate round shapes with sweet and angular shapes with sharp flavors such as bitter and sour.