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When designing packaging, it is therefore important to think Dominican Republic Phone Number about the shopper’s buying motivation. Then adjust your color scheme accordingly. Smell Smell is like glue in the brain. It links thoughts and experiences together. Scent Dominican Republic Phone Number ensures that you can recall memories without effort. This was proven in the well-known pencil experiment. In which the researchers provide half of the pencils with the scent of tea tree oil. The Dominican Republic Phone Number group who wrote down information with regular pencils could recall a significant 73% less information after two weeks than just after writing, while the group who wrote with the tea tree pencils could recall only 8% less information than immediately after writing. the writing.

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Hearing Soft drink manufacturers allocate a generous Dominican Republic Phone Number budget to determine the perfect amount of fizz with new drinks. Chips turn out to taste tastier and fresher when they come out of a cracking bag of chips. And the sound of a car door Dominican Republic Phone Number closing is deliberately kept loud. Purely to make the user feel safe. These phenomena show how important sound is in consumer perception. That sound does not have to be directly link to the Dominican Republic Phone Number product itself. Even something as subtle as background music can significantly influence consumer behavior. For example, it appears that slow background music in supermarkets causes shoppers to spend 40% more.

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And slow music in restaurants means that guests on average Dominican Republic Phone Number order more than 3 extra drinks per table in an evening. Feeling Our sense of touch also influences our perception. One of the most important rules in the retail world is therefore: let the Dominican Republic Phone Number shopper hold onto the product. Touch improves the interaction between the shopper and the product. Also, physically holding a product creates a sense of ownership. Which increases the Dominican Republic Phone Number chance that the shopper will actually buy the product. The shape of a product also influences our experience. For example, we appear to associate round shapes with sweet and angular shapes with sharp flavors such as bitter and sour.

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