Of A Marketer And

Collect & use customer language A pitfall of entrepreneurs and marketers is that they describe their product from their own point of view and expertise. Of course, you want to provide all the great features, USPs, and detailed information about Panama Phone Number List your service or product. But you can quickly switch to jargon. Much more important is that you use terms.

Marketer And that persona also uses

What words do your ideal customers use to describe their problems? What are they looking for? What are the terms they google? Do they already know what possible solutions could be? Or are they not aware of this and you should therefore mainly stimulate them with content that describes the problems?

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You can collect customer language during (telephone) conversations, for example in the validation conversations I mentioned earlier. But you can also do research on social media by viewing the content of ideal customers.

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