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Test and test again before going live Don’t assume others Belgium Phone Number understand SEO Make sure you have enough insights into the behavior of the Google bot URL migration doesn’t have to hurt. As long as you prepare it properly Indexation of new Indexation of newThe state of EAT in 2022 The Friends of Search organization manag to bring one of my favorite Belgium Phone Number speakers to the Netherlands: Lily Ray . One of the authorities on EAT expertise. Authoritativeness and trustworthiness. These are Belgium Phone Number important topics that play a role in Google’s quality guidelines. Google’s quality guidelines are summariz in the Quality raters guidelines.

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A 172 page document that is periodically update. Within Google. These guidelines Belgium Phone Number are use to evaluate algorithm updates. In the past, these guidelines were only available to employees. But since 2013 they have been made publicly available. And that’s when many SEO specialists (myself include) start focusing on them. Good to know: EAT is not a ranking Belgium Phone Number factor. But it is a guideline that the algorithm should comply with. Also read: How to Belgium Phone Number respond to Google’s changing search results page with SEA An increasing role Since 2013, the EAT guidelines have develop considerably and if I can believe the assumptions on various SEO forums.

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It will play an increasingly important role in the Belgium Phone Number position of your search result in Google. For example, Lily Ray show us a slide of websites that had their SEO in order, but did little about their EAT. That work until recently, until disaster struck. Fortunately, there Belgium Phone Number is still such a thing as SEO specialists ;-). Lily Ray warn us: EAT is not an easy process and the shortcuts , such as creating false personas, are a thing of the past. Google is getting Belgium Phone Number better at EAT signals Google is getting better at EAT signals More and more patents filed by Google indicate that Google is increasingly able to determine who is an entity and who is not.

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