She Is Also Pessimistic

The most important condition for a great marketing strategy is that you know your ideal customer well. Their needs, goals, what content will excite Bahrain Phone Number List them. But you know what also helps? Know exactly who your ideal customer is not. In this article, I tell you everything about my negative persona Bertha and why you also need a Bertha. A negative persona is a fictitious representation of who you absolutely do not want as a customer.

Do you now think Also Pessimistic

But I have no idea at all who I would like to have as a customer?”  Be sure to read this article first for a simple step-by-step plan to create a persona. You first need a positive persona (profile of your ideal customer) before you can start working on your negative persona. For example, with a negative persona. you can think of the following types of customers.

Bahrain Phone Number List
Bahrain Phone Number List

Someone who continuously asks for customization while we have agreed on a standard package Someone who has a completely different level of knowledge and with whom it takes a lot of effort to align A freeloader: someone who uses all my free content, also comments, but has never purchased anything, Someone, who expects me to be available day and night Someone I think is sarcastic, but who could also just be unkind.

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