The website should be designed with a lead generation strategy in mind.
A lead generation strategy is a plan for how your sales team will use your website to acquire the contact information of potential customers so that you can follow up with them and turn them into paying customers.
Tips to achieve this goal:
- Use CTAs to drive conversions, and make sure that your CTAs are prominently displayed on every page.
Most people land on a website with a specific purpose in mind. Whether they’re looking to buy a product, learn more about a service, or simply find out more about a company, they’re usually there for a reason. And that’s where CTAs come in.
By including calls-to-action (CTAs) throughout your website, your marketing team can guide visitors towards taking the next steps – whether subscribing India Phone Number to your newsletter, reading a blog post, downloading a white paper, or even making a purchase. Make sure your CTAs are clear, concise, and relevant to the page they’re on.
Leverage social proof to build trust with potential customers
Social proof is one of the most powerful psychological drivers of human behavior. In a nutshell, it’s the idea that we tend to copy the actions of others around us. Especially when we’re unsure what to do ourselves.