Video marketing services don’t come cheap, whether you go with a video marketing agency or outsource the task to a freelancer.
The price of a professional video often goes up Belgium Phone Number to a few thousand dollars. We understand if this isn’t always in your budget, especially if you’re just starting out or running a small setup.
But that doesn’t mean you have to do without video content.
Because guess what – it is possible to do it yourself!
Yes, you can’t develop and implement the best video marketing strategies right from the start, but at least you’ll start somewhere.
And that’s what we want to help you do!
So, let’s discuss some of the major factors you need to keep in mind for successful one-to-one video marketing for your realtor business.
Set a budget and choose your equipment wisely
We’ve established that small business video marketing doesn’t have a huge budget allocation.
Luckily, because you’re trying it yourself, the only major investment you’re going to have to make is some decent gear.
While you don’t need to go out and buy the most expensive camera on the market, you should understand that you can’t just shoot video on your iPhone 5 and expect satisfactory results.
You’re trying to make a property look good in order to attract customers – poor quality images won’t help that cause.
Although newer phone cameras can still produce reasonably good images, choose with quality in mind.
Here are some videography essentials you can invest in to get good returns:
Wide angle lens
Tripod / selfie stick
Video editing software
You need some of this gear more than others depending on your unique goals (which we come to next).
Once you know what factors to think about, you will automatically be able to make a wise choice.
Keep in mind that this is only very basic gear you’ll need – the list of gear you’ll possibly be able to work with is much longer. But let’s worry later.