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The science behind effective digital marketing campaigns

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More advanced authentication methods are needed to prevent such risks. You’re getting more information than . You needanother problem is that in the process of establishing a digital identity, platform operators . Collect more personal information than necessary. For example, even if you just want to use . An online subscription service, you may be required to register information such as your address, . Age, and gender when signing up as a member. Whetherthe provision of such personal information . Is truly necessary to provide the service is questionable for both users and companies.

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Collecting . More personal information than necessary not only leads to distrust from users, but also increases . The risk of information estonia phone number data leaks due to cyber attacks and other factors. Multi-factor authentication makes . It less convenientmulti-factor authentication is an effective means of preventing spoofing and unauthorized access. However, . The introduction of multi-factor authentication also has the disadvantage of making the authentication process more . Cumbersome for users.The complexity of using services can be a heavy burden, especially for users .

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Who are not good at digital technology. As a result, a digital divide is created, . Increasing the possibility that some people will be a guide to improving the roi of advertising spend left behind in digital services.Blockchain technology solves . Digital identity challengesdigital identities can be classified into three types based on the form of . Management and issuance: centralized, federated, and decentralized. Of particular interest is decentralized digital identity using . Blockchain technology. This method has the following three main features:distributed data managementextremely low risk of . Tamperingit has a decentralized structure, making it easy for users to manage their own data.

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In . A decentralized digital identity, data is stored in multiple nodes (computers), so even if one . Node is attacked, the entire data is protected.This decentralized structure can significantly reduce the risk . Of cyber attacks compared to a sault data centralized system that relies on a single server. Furthermore, . Due to the nature of the blockchain, which will be described later, it is very . Difficult to tamper with past data later. Furthermore,since a decentralized digital identity is a decentralized .

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Service that is not centrally managed by a specific company or organization, it also has . The advantage that individual users can manage their own personal information. This minimizes the risk . Of personal information being used inappropriately.Supplement: what is blockchain technology?Blockchain technology is a method of . Storing data blocks, called blocks, in a chain.Data on the blockchain is managed by many . Nodes, and each node has the same data. This ensures that even if some nodes . Are attacked, other nodes will continue to hold accurate data.

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