The degree of interaction on your campaign (by way Cayman Islands Phone Number of illustration: 32% of the Dutch have actively used themselves*; that says something about the impact) 3. Include impact goals in the annual plan It works best if you set impact goals at an Cayman Islands Phone Number organizational level every year. Preferably include this in the annual plan. As a result, you not only have focus in the campaigns you conduct. But as a marketer you also have a direct Cayman Islands Phone Numbermandate to execute the campaigns. Has your organization not yet set goals for the impact you want to make? Check out the article by NCVO about setting goals or the Impact path of, among others.
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Social Enterprise Netherlands. 4. Use benchmarks By Cayman Islands Phone Number comparing the results of your digital goals with benchmarks, you get a nice indication of the quality of the results you have achieved. I would like to add a note here. Because the time a Cayman Islands Phone Number visitor spends on a website can also depend on the website itself. If a site loads less quickly or contains a lot of text, that can also be a reason that a visitor stays longer on the site. Then that time will Cayman Islands Phone Number score better than the benchmark, but that does not automatically say anything about the qualitative impact of your social campaign.
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Ask questions An often forgotten, but very effective Cayman Islands Phone Number research method: surveying! Take to the streets, into the neighborhood or consciously seek out your target group to measure the impact of your social campaign. By doing a survey before and after Cayman Islands Phone Number your campaign, you can analyze the difference. Yes, this way of research is expensive. But you also get something in return. This is because you have the opportunity to ask people for Cayman Islands Phone Number their opinion and for feedback about their behaviour. And this input often has more value than the – not always watertight – figures about website behavior.