What Are Entities in Nlp and How Do They Improve Seo?

Entities in NLP are a fundamental component of the new SEO revolution. Instead of just looking at keywords, search engines are beginning to understand natural language. This implies that we have to rethink our strategies in order to continue positioning in search engines. So let’s start at the beginning: we tell you all the secrets of the entities. Do you want to Afghanistan B2B List improve your SEO positioning and also your Inbound Marketing strategy? Click here and download our free ebook What are entities in NLP and how do they improve SEO?

What Are Entities and What Are They for?

What are entities and what are they for? Entities are a concept that Google has been using since 2012, but lately, they have become more relevant thanks to their new algorithm, Google Bert, which puts the focus on natural language processing or NLP. Optimization-SEO-Google-PNL-Entities Before, SEO was oriented around keywords Afghanistan B2B List and was not able to distinguish the user’s intention. For example, it was possible that “Italian restaurant in Madrid” and “Italian food in Madrid” would return different search results, since the Google algorithm was not able to identify that the user’s intention was the same in both cases. Now, instead, the analysis focuses on the entities of the text.

Parameters That Make Up an Entity

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An entity is a named “thing”, such as a famous person, landmark, object, etc. Entities can fall into two categories: proper nouns that map to Afghanistan B2B List unique entities (for example, a specific person or place) and common nouns. According to Google, it is good practice to consider that if something is an Afghanistan B2B List noun, it can be qualified as an entity. Another key aspect of NLP is that Google is now able to establish the relationship between entities, usually through sentences with a subject, a verb and a predicate. For example, you may know that the entity.

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