You can choose to go local or global and can even further narrow down your audience based on gender and age, among many other demographics as well as psychographics.
Make sure to keep in mind that the more niche you design your target segments to be, the more expensive it will cost to run your ad.
Depending on your business, and products or service
analyze whether it will be beneficial to target a wider audience, or to increase costs to target audiences based on specific interests and segments. The final step is setting a budget cap for your campaign.
You can set a monthly maximum amount you are willing to spend, as well as a daily amount. What’s great about the Google Ads pricing process is that it is very flexible and offers predicted results that outline what results in you can expect from your budget.
You can also explore add-ons like extensions, and experiment with changing the maximum budget amount based IT Directors Managers Email Lists on ad performance each month.
Set Ad Groups
On to step number 2, setting up the ad groups. Here you will set which keywords you want to utilize for your campaign. You can set up more than one ad group if you would like, with differing keyword groupings for each relevant topic.
When choosing keywords, make sure to understand who your consumer is. Think about how and what their search habits are and relate that in accordance with your brand and the product or service in this situation.
Additionally, the keywords you choose should be specific and relevant.
You can also exclude negative keywords to ensure that irrelevant searches are not being tied together with your ad. To put negative keywords to an ad group, just add a minus sign in front of the keyword.
We highly recommend using platforms to find and organize the right keywords for your brand. Here are some free tools that you can try as a beginner in Google Ads:
- Google Trends
- Answer the Public
- Keywords Everywhere
Create the Ad
Now you have completed the bulk of the campaign creation process, and it is now time to set up the actual ad that users will view and interact with. As shown above, Google Ads showcases a preview tab to let you see the final ad display in both desktop and mobile views.
You want to make sure to double-check the ad is exactly how you want it to be, as once approved by Google Ads, it will be visible to the public world.
Billing This Includes
The final and last step is the billing process. This fourth step is self-explanatory and requires you to add all the necessary details and information needed for the billing process.
But wait… the Google Ads journey doesn’t end here!
What is important to remember is that creating and monitoring successful campaigns takes time. Most often than not, the very first ad that you will run will need to be tweaked and altered periodically to achieve the optimal results you are looking for.
To gain the most amount of conversions, maintain a low CPC (cost per click) per ad, and overall gain effective exposure that leads to results, you will need to take additional steps.
The two main ways you can analyze the progress This Includes
your ad is making are through split testing and a/b testing. Furthermore, keeping up to date on the changing trends in keyword research, and exploring ad campaigns for different products and services within your business to see what works best will help you achieve the best results.
We also highly recommend the installation of Google Analytics, a free tool that can be used to measure successes from the platform, in comparison to other marketing efforts you are doing to accomplish your business’s goal.