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In fact, you can fine-tune your campaign base on the Cameroon Phone Number survey results. For example, before-and-after research into the MONO campaign showe that the campaign has not ensure that more road users find it normal to take precautions to prevent you Cameroon Phone Number from being distracte by social media in traffic. The campaign has been able to increase the sense of responsibility among cyclists not to be involv with social media while participating in Cameroon Phone Number traffic. Overall, road users’ sense of responsibility has remain the same between the pre- and post-measurement.

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With this input, the campaign can be further Cameroon Phone Number improve. Also read: (How) does the communication profession actually work? 6. Model and convince If you. As a marketer, want to convince your manager to free up extra budget for your social Cameroon Phone Number campaign. A scientific model can provide the right substantiation. A model tells Cameroon Phone Number a story. With that story you can demonstrate look. This is how we are going to change the behavior of our target group.

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Google’s standard online Cameroon Phone Number marketing “see-think-do-care” model works great for a sales funnel, but it’s not relevant for social campaigns. A model that lends itself better to social campaigns is Prochaska and DiClemente’s ‘Circle of Cameroon Phone Number Behavioral Change’† This model shows six different phases of change, such as ‘contemplation’, ‘decision’ and ‘consolidation’. You can tailor your campaign to these phases and then present it well-substantiat to your Cameroon Phone Number management.Behavioral change model 7. Evaluate your objective and learn After your campaign is over, it’s time to take stock. You can visualize the digital goals, such as the number of clicks and the session duration on your website. Compare these results with available benchmarks.

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