Cor Hospes said so beautifully at SocialToday 2021. The customer should be central in every company. But to put your customer first, you first have to Luxembourg Phone Number List get to know him or her well. A persona is a great first step that you may have already taken (if not, read on for a simple step-by-step plan). But how do you then deploy that persona?
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How do you use your persona to improve your marketing? A persona (also called customer profile or in English called “buyer persona” or “customer avatar”) is a detailed description of someone who represents your target group. It is a fictitious person who may be based on a customer – or a combination of customers.
Customers come in all shapes and sizes, but for your persona, you always want to describe your ideal customer. One who is always satisfied with your product or your collaboration and who doesn’t complain much. You want to describe this ideal customer as specifically as possible.