Types of Google Ads This Next Section is Mandatory

It is important to know the difference between each one, so keep reading to get a detailed breakdown of the most used and popular picks.

Search

This is the most popular and common form of Google Ads that businesses run. In fact, search ads are predominantly the first thing everyone first thinks of when hearing about Google Ads as a whole.

As the name suggests, this form of advertising is what you see on the search results page. These ads appear first and will sometimes also appear at the end of the page.

You can differentiate between HR Directors Email Lists organic search results and ones that were paid for, as the latter will evidently display an “Ad” title on the top left of the search result.

HR Directors Email Lists

Display

 

Shopping

 

Video Types of Google

This type of advertising is done through video content and runs on YouTube. Due to the video platform being the host of these ads, this advertising medium requires more effort and time. Unlike the previous ad types, these ads do not run on just text or product display alone and need a customized video to promote the desired product or service.

There are also more Ad types available as noted below Types of Google

  • Discovery
  • Smart
  • Local
  • App
  • General Settings

Next, let’s discuss the other core parts of building your campaign. You can set the duration for how long you want this campaign to run and can specify who you want to target.

This includes deciding the range of where you want your ads to appear. You can choose to go local or global and can even further narrow down your audience based on gender and age, among many other demographics as well as psychographics.

 

This type of advertising is done through video content and runs on YouTube. Due to the video platform being the host of these ads, this advertising medium requires more effort and time. Unlike the previous ad types, these ads do not run on just text or product display alone and need a customized video to promote the desired product or service.

Leave a comment

Your email address will not be published.