Create a negative persona Just like with a positive persona, you want to write down a number of characteristics of your Bertha. You can use Belarus Phone Number List the following questions for this. What personal traits does your negative persona have? → For example: not ambitious, unclear goals, independent, slow, dependent, desperate, do not take responsibility What behavior does your negative persona exhibit?
For example, Try Something
Always late, asking for free tips and advice, always tired, joking How can you recognize this negative persona? What questions will this negative persona ask you? → For example: “Do you have any tips?”, just slide into your DMs or inbox with a free advice question Finally, give your negative persona a name and fill in any demographic information.
Extra tip make sure you choose the name of someone you don’t know in real life. Otherwise, you will suddenly hate them ;-). Why a negative persona? If you take the time to create a negative persona, you’ll be more likely to spot non-ideal customers. And the sooner you recognize a negative persona, the more time you can spend on warming up your ideal customers. In addition, creating a negative persona can also give you additional insights into your ideal customer.