Today’s consumer expects to be able to visit your business website on any device, from their mobile phone to their tablet to their desktop. That creates an interesting challenge for businesses and designers: how to create a site that works across all devices, provides the same essential information Shandong Mobile Phone Number but adapts to fit not only varying screen sizes but customer behavior too? The goal here is to create a user experience that is seamless and positive whatever, and wherever, the access point.
Research has shown that people have different expectations when they check out a site on their mobile device as compared with when they look at it on their static desktop, so a business’s job is to make sure their virtual shopfront interfaces with their customer in the best possible way each time.
One size does NOT fit all
Creating a mobile-friendly website categorically does not mean simply shrinking your existing desktop site to fit a smaller screen. Both laptop and mobile users deserve sites that have well thought through for their needs – and with half your viewers looking at your site on their desktop, the way your website performs for them is equally as important.
Key differences for mobile users:
Speed – Mobile users are typically in more of a hurry to cut to the chase and get vital information quickly than desktop viewers; this may be because they’re on the move, checking their phone between meetings, or relaxing in front of the TV in the evening, browsing your site at the same time, and therefore easily frustrated with anything that’s hard to see or too fiddly. These users will not prepare to spend as much time exploring your site as your desktop
and web design is no different. When creating your across-all-devices web strategy think carefully about what mobile users may want and need, that desktop users won’t – and also, what advantages a mobile phone may have over a laptop. For example, if your business is customer-interfacing – a shop, for example – consider including mobile-specific features such as directions to your premises which use the phone’s GPS. However, it is important asked first. So, if you’re including a tracking feature consider incorporating a “Find me” button rather than a button which asks for your customer’s location – that way, they feel they are in control and not you. Another common feature of a mobile-only site is a ‘call me’ button that allows users to call you up while checking the site.