Google sees selling ads on its search engine as its core business, you haven’t looked at Google in decades. In fact, nearly 20 years after its launch, Google’s core business was still PPC. In 2016, PPC revenue still accounted for 89% of its total revenue. At first glance, it would make sense for Google to do everything in its power to make its search results both user-friendly and maintainable. I want to focus on that last part – having a codebase well enough documented (at least, internally in Google) that it can be explained to the public.
Like a manual for how websites should be
Structured and how professionals should interact. with its search engine. Climb the hill Throughout Google’s history, the company has worked to ensure that brands and webmasters understand what is expected of them. In fact, they even had a connection to the search engine Macedonia Phone Number optimization (SEO) world, and his name was Matt Cutts, the head of Google’s webspam team. Cutts would tour the SEO conference circuit and was often the keynote or keynote speaker.
Every time Google changed its algorithms
Pushed out a new update to its search engine, Cutts was there to explain what that meant for webmasters. It was quite a spectacle. In a room, you usually had hundreds of SEOs attacking every loophole they could find, every little advantage they could get their hands on. In the same piece, Cutts explained why these techniques weren’t going to work in the future and what Google actually recommended. As the loopholes were closed, Cutts became one of the only sources of hope for SEOs. Google was getting more sophisticated than ever, and with very few loopholes to exploit.
Cutts’ speaking engagements became crucial for SEOs to scrutinize and dissect. The uh-oh moment And then the info tap slowed to a trickle. Cutts’ speaking engagements became rarer and his directives became more generic. Finally, in 2014, Cutts took his leave of Google. This came as a shock to insiders who had built an entire revenue model selling access to this information. Then the worst news for SEOs: He was replaced by a nameless Googler. Why no name? Because the role of spokesperson was being phased out. Google would no longer explain what brands should do with each new update to its search