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- Booking Triggers: What prompt them to book? (e.g., engagement, new baby, milestone birthday, annual family photo, corporate event, product launch).
- Referral Sources: How did they find you? This data is invaluable for identifying effective channels.
- Feback & Satisfaction: What did they love? What could be improv? (Use surveys, post-shoot questionnaires).
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Website Analytics (Google Analytics): What could
- Traffic Sources: Where are your visitors coming from (organic search, social mia, referrals, paid ads)?
- Behavior Flow: What pages do they visit? How long do they stay? Which pages lead to inquiries?
- Keywords: What search terms are people using to find your site?
- Geographic Data: Where are your website visitors locat? (Crucial for local photographers).
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Social Mia Insights:
- Audience Demographics: Instagram/Facebook insights show follower age, gender, location, and active times.
- Content Performance: Which posts/Reels/Stories get the most engagement (likes, comments, shares, saves)? Which drive website clicks?
- Hashtag Performance: Which el salvador whatsapp number database 10,000 package bring in the most reach and engagement?
- CRM Data (Client Relationship Management): Use a photography-specific CRM (like HoneyBook, Studio Ninja, Dubsado, Sprout Studio) to track:
- Lead source for every inquiry.
- Conversion rates from inquiry to booking.
- Client communication history.
- Project details and revenue per client.
2. Target Content & SEO Driven by Data
Your portfolio is paramount, but data ensures it reaches the right eyes.
- Niche-Specific Content Creation:
- Portrait: Blog posts like “Best Family Photo Locations in [City],” “What to Wear for Your Newborn Session,” “Ideas for Senior Portrait Themes.”
- Event: “Planning Your Wding Photography Timeline,” “Tips for Choosing an Event Photographer,” “Capturing Corporate Milestones.”
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- Case Studies/Behind-the-Scenes: Share stories and photos from past sessions, highlighting your unique style and client experience. (e.g., “A Dreamy Lakeside Engagement Shoot”).
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SEO Optimization (Local & Niche):
- Keyword Research: Use tools (Google seoptimer’s keyword research tool Planner, Ubersuggest) to find terms your ideal clients search for. Include local keywords (e.g., “portrait photographer Mohadevpur,” “wding photographer Rajshahi Division”).
- Website Optimization: Optimize albania business directory alt text, file names (e.g.,
mohadepur-family-portrait.jpg), meta descriptions, and page titles with relevant keywords.
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