What It Is How It Works and Examples of Success

Branding is an essential part of marketing since we know the brand. Image is one of the most valuable assets of a company. But no matter how powerful. A brand is on its own, it may need help to reach certain audiences. Or markets or to refresh its image. What it is, how it works and examples of success. The solution in these cases may be a jamaica b2b list strategic collaboration through. Co-branding, in which the brands join forces to add their results. Do you want to improve your advertising campaigns on Facebook and Instagram? Enter here and watch for free the course that will help you achieve better results for your brand or company.

What Is Co-branding?

Cobranding that is working and examples of success What is co-branding? -branding is a marketing technique that consists of two or more brands collaborating to offer a single service or product for a limited time. What It Is, How It Works and Examples of Success Thus, both can improve their profitability and their positioning thanks to the Jamaica B2B List power of the combined brand. Its origin dates back to the 1950s, thanks to a strategic collaboration between Renault and the Van Cleef and Arpels jewelry store.

7 Keys to Successful Co-branding

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Renault brought out a new car model with an exclusive steering wheel with precious stones designed by Van Cleef. In this way, Renault managed to stand out with a unique and luxurious car and the jewelery managed to expand its reach to new markets. Note: it is important to be clear that co-branding and co-marketing are not the same. These are the main differences between both concepts:The scope of the collaboration. Co-branding focuses on the brand image of the collaborating companies, while co-marketing can go much further and cover aspects such as distribution, products and services, or income. The economic model.

 

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