Born Out of a Need That We Detected in the Market. When I Had to Carry Out Influencer Campaigns. I Couldn’t Find Transparent Options. Everything Was Very Manual and Tedious. and the Prices Were Very High. Our Platform Has Lowered the Market Cost of an Influencer Campaign by 90%. Transparency Throughout the Process Is Absolute”. Explains Jesica Alcalde . Ceo and Co-Founder of. What Is Marketing for B2b Companies and Why Is It Important? February 25. 2022editorial Marketing for B2b Companies Sometimes. When Hearing Certain Business Terminology.
It Is Difficult to Understand What Is Being Finland Phone Number Talked About. It Is Just What Happens to Many People with Terms Like B2b. Very Frequent in Marketing for Companies . by Ana Lacasa What Are B2b and B2c Companies? B2b Is an Acronym That Corresponds to the English Expression Business to Business . That Is. from Business to Business. the B2b Are Those Business Models in Which the Acquisition of Goods or the Provision of Services Is Carried Out Between Two Companies . This Definition Is as Simple as Imagining a Business That. Instead of Selling to a Final Business. Sells to Other Companies. What Has Always Been Known as a Wholesaler. the B2c Or. Business to Consumer .
Corresponds To Those Business
Models in Which the Company Sells Directly to the Consumer. This Type of Sale Is the Best Known. Since It Is Practiced by the Majority of the Population. You Go to a Store and Buy a Product or Receive a Service. the Commercial Relationship Can End Here. Since the Consumer Can Simultaneously Have Other Suppliers or Stop Having Said Need. and It Is That It Must Be Considered That the Way of Buying Is Completely Different If a Product Is Acquired for Oneself or for a Business . We Have a Clear Example of This When Someone Is Going to Buy a Coffee Maker for Personal Use or to Use It in a Bar.
in the First Case. the Buyer Should Only Take into Account Their Tastes and the Budget That Has Been Set. the Entrepreneur. on the Other Hand. Will Not Base Himself on His Preferences Only. but on the Need for the Business. to Do This. He Must Review the Budget Available and Document the Characteristics of the Machine (Its Power. the Features It Offers. Size. Etc.) And. Based on All This Information. Make a Rational Decision. Through This Example. It Is Clear That Marketing Can Not Be the Same . Since It Is Addressed to Different Types of Consumers and Will Satisfy Different Requirements.
Is B2b Marketing The Same As B2c
Main Differences as Mentioned Before. the Acronym B2b Refers to Companies That Market Their Products or Services to Other Companies. That Is. to the Corporate Market. Marketing . Consequently . Businesses. Public Institutions and Governments. in Addition. the Strategy Will Be to Put Emotion Aside to Focus on Features. Price. Warranty. Etc. the Most Notable Features of Digital Marketing in B2b Are the Following: Marketing Focuses on the Logic of the Product . the Companies That Buy the Product Want to Know More About It: What Are Its Specifications. Its Price. If It Has Any Guarantee. Etc.
Marketing Should Be Based on Data and Not on Emotion. the Decision Process Is More Complex . the Procedure for a Company to Decide to Acquire a Product Can Be Long Because It Tends to Require the Intervention of Several People and the Completion of Certain Steps (Approval of the Budget. Comparison of Products. Etc.). Expensive Capture. Marketing Must Be More Specific and Accompany the Company Throughout the Decision-Making Process.